Stop Posting Announcements
Use the “Story-Invitation” Strategy instead.
(Templates Included!)
Every church social-media feed has the same ghost post: “Event tonight—7 PM, Fellowship Hall!” followed by three pity likes. The problem isn’t the event; it’s the format. Algorithms reward short stories, not bulletin blurbs. Below is a simple, honest template plus fourteen ready-made captions you can drop in anywhere.
The 3-step template
Micro-story: one sentence about a real moment.
Tie-in: what God did or revealed.
Invitation: clear next step.
Template example
Story: “After service, a first-time guest lingered at the coffee table, saying the music felt like home.”
Tie-in: “Sometimes a single lyric unlocks a heart.”
Invitation: “Experience it yourself—Sunday 9 & 11, doors open at 8:45.”
Fifteen plug-and-play captions
(Change names, times, or locations as needed.)
Story: “A mom told us her third-grader woke up singing the chorus from last Sunday.”
Invitation: “Bring your kiddo to kids worship at 10:30.”
“Three teens laughed their way through small-group questions about identity.”
Invitation: “Middle-school group meets Wednesday 6:30—pizza provided.”
“A retired Marine teared up during communion for the first time in decades.”
Invitation: “Senior Saints brunch this Saturday—RSVP link in bio.”
“We ran out of chairs in the lobby because the conversation ran long.”
Invitation: “Men’s breakfast, 7 AM Saturday—extra donuts ordered.”
“A nurse working nights stayed after service for prayer and left lighter.”
Invitation: “Prayer team stays after each service—no appointment needed.”
“We baptized a grandma and her grandson side by side.”
Invitation: “Baptism class this Sunday at 12:15—room in the pool.”
“A visitor in row six wiped away tears during the first song.”
Invitation: “We saved a seat—join us this Sunday.”
“The toddler choir hit one loud, off-key note and the whole room smiled.”
Invitation: “Kids rehearsal Thursday 6 PM—earplugs optional.”
“A couple on the brink left holding hands instead of divorce papers.”
Invitation: “Marriage group starts Monday—childcare provided.”
“A rideshare driver heard the gospel between stoplights and stayed for the sermon.”
Invitation: “Bring a friend—parking team will wave you in.”
“A college student texted her mom, ‘I finally feel seen.’”
Invitation: “College night every Tuesday—free tacos at 7.”
“The offering plate felt lighter, but online giving spiked overnight.”
Invitation: “Give where you’re led—link in bio.”
“A recovering addict served communion for the first time.”
Invitation: “Serve team applications open—no perfect people required.”
“Our worship leader forgot the second verse, and the congregation carried it.”
Invitation: “Come sing with us this Sunday—mistakes welcome.”
Pick one, adjust the details, and post. Watch the comments move from “👍” to “I’m in.”
